Famous American Cocker Spaniels in Advertising

It’s hard to deny the allure of cute and cuddly canines, especially when they’re plastered all over TV screens and billboards in advertising campaigns. For decades, American Cocker Spaniels have been a popular breed for companies looking to reel in customers with their charming looks and infectious personalities. From classic ads featuring iconic pups to modern day campaigns, this breed has stolen the hearts of audiences worldwide. In this article, we’ll take a look back at the rich history of American Cocker Spaniels in advertising, and explore some of the most famous and unforgettable campaigns featuring these lovable pups.

History of American Cocker Spaniels in Advertising

History Of American Cocker Spaniels In Advertising
The use of American Cocker Spaniels in advertising has a rich and fascinating history that dates back to the early 1900s. These charming dogs have been utilized in numerous ad campaigns for different brands and products, leaving an indelible mark on pop culture. From the likes of Lady in the 1950s to modern-day campaigns, the journey of cocker spaniels in advertising has been a captivating one. In this article, we explore the noteworthy history of American Cocker Spaniels in advertising and their influence on iconic campaigns.

The Early Years

Before American Cocker Spaniels became advertising stars, they were bred for hunting birds, specifically woodcocks. However, their charming looks and friendly demeanor made them popular beyond the hunting grounds. In the early days of advertising, American Cocker Spaniels were already being featured in ads.

The 1910s
During this time, American Cocker Spaniels were featured in advertisements for various products, such as cigars, soap, and Kodak cameras. In one ad for cigars, a Cocker Spaniel was depicted snuggled up next to a man, with the tagline “Close Friends”. This ad played on the breed’s reputation as a faithful companion.

The 1920s
As advertising evolved, so did the use of American Cocker Spaniels. In the 1920s, these dogs were featured in ads for cars, radios, and even ammunition! A famous ad at the time was for Wanamaker’s department store, which featured an American Cocker Spaniel with a basket full of Christmas presents in its mouth.

The 1930s
The 1930s saw American Cocker Spaniels being used in ads for household products, such as vacuum cleaners and soap. One ad for vacuum cleaners depicted a Cocker Spaniel sitting on the floor next to a Salesman, with the tagline “The Happy Difference – You Enjoy Your Work With A Miracle”. The Cocker Spaniel was shown to be happy and content in a clean environment thanks to the miracle vacuum.

The 1940s
By the 1940s, American Cocker Spaniels had become a popular breed, and their use in advertising reflected this popularity. They were featured in ads for food, household appliances, and fashion. One ad for fashion featured an American Cocker Spaniel wearing a hat and coat, with the tagline “For smart accessory styling…for pettable warmth…you’ll want one!”

As time went on, American Cocker Spaniels continued to be used in advertising, becoming one of the most popular dog breeds in advertising history. The breed’s friendly nature and iconic looks made them perfect for promoting a wide variety of products.

Hollywood also took notice of American Cocker Spaniels, featuring them in films such as “Lady and the Tramp” and “101 Dalmatians”. Today, American Cocker Spaniels can be found in various fields such as music, sports, and even politics!

The 80s and 90s

In the 80s and 90s, American Cocker Spaniels were already firmly established as favorites in the advertising world. Their happy demeanors and adorably fluffy ears made them perfect for commercials promoting family-friendly products. One of the most notable Cocker Spaniels of this era was a pup named “Household Hacker.” This merry Cocker was the star of several ads for 7-Up, and became a beloved mascot for the brand, appearing on everything from t-shirts to billboards.

Another famous Cocker Spaniel from this time period was “Sport,” the beloved furry friend of the Bud Light mascot, Spuds MacKenzie. Sport is best remembered for his playful antics in commercials, often bringing a sense of youthful fun to the brand.

But it wasn’t just beer and soda that employed the use of Cocker Spaniels in their ads. The pet brand Pedigree also capitalized on the breed’s popularity, featuring a lovable Cocker named “Barry” in their ads. Barry tugged at viewers’ heartstrings with his adorable antics and wagging tail, promoting the brand’s dog food and treats.

The 80s and 90s were a golden era of advertising for the American Cocker Spaniel, with these lovable pups appearing in a wide range of commercials and promotional material. If you want to learn more about famous American Cocker Spaniels, check out our articles on celebrity Cocker Spaniels and animal rights, or famous Cocker Spaniels in fashion.

Modern Day

In modern times, American Cocker Spaniels have remained a popular choice for advertising. Despite the rise of digital advertising, companies still use these cute and photogenic dogs to promote their products and services. Many popular brands have featured American Cocker Spaniels in their ads, and they continue to be a favorite among advertisers.

Not only do American Cocker Spaniels excel at advertising, but they have also made a name for themselves in various other areas. For example, many celebrities with a large social media following own Cocker Spaniels and feature them prominently on their pages. Additionally, American Cocker Spaniels have also made appearances in the music industry, film and television, and even in political campaigns.

For instance, in 2012, then-presidential candidate Mitt Romney’s American Cocker Spaniel named Seamus became a hot topic during the election. Seamus had traveled on the roof of the family car during a trip, which sparked a debate about whether it was appropriate or not to transport pets that way.

American Cocker Spaniels have maintained their status as a beloved breed in the world of advertising and beyond. They have proven to be not only adorable but also versatile and adaptable to different environments and situations. In the next section, we will take a look at some of the most unforgettable ads featuring American Cocker Spaniels.

Internal link: popular American Cocker Spaniels on social media

Famous American Cocker Spaniels in Advertising

Famous American Cocker Spaniels In Advertising
It’s no secret that American Cocker Spaniels have been popular in the advertising industry for decades. Many of these lovable pups have become iconic for their roles in commercials and ads, captivating audiences with their charm, grace, and infectious personalities. From household brands to major companies, American Cocker Spaniels have graced the screens and pages of countless advertisements. So who are these famous Cocker Spaniels that have captured our hearts? Let’s take a closer look at some of the most beloved and unforgettable furry stars in advertising. If you want to see more furry stars, check out our article about celeb Cocker Spaniel on Instagram.


One of the most famous American Cocker Spaniels in advertising is Lady. Lady, a female Cocker Spaniel, first rose to fame in the 1955 Disney movie “Lady and the Tramp.” Her adorable looks and charming personality made her an instant hit with audiences young and old.

Following the success of the movie, Lady was featured in numerous advertising campaigns for various brands. One brand that famously featured Lady was Nestle, who used her in their advertising for Purina Dog Chow during the 1960s. Lady’s sweet and gentle demeanor made her the perfect ambassador for dog food, and her image graced countless Purina ads during this time.

Another brand that featured Lady in their advertising was Kodak. In the 1970s, Kodak used Lady in a memorable ad campaign for their Instamatic camera. The tagline for the campaign was “Take a Kodak and capture your Lady,” demonstrating how easy it was to capture those precious moments with a Kodak camera.

Lady’s appeal continued into the 21st century, with several brands and companies using her image in their advertising campaigns. She was even featured in a Target commercial promoting pet products. This commercial showcased Lady’s timeless appeal by connecting her to a new generation of pet owners.

Lady’s iconic status in both the entertainment industry and advertising world makes her a beloved figure among dog lovers and pop culture enthusiasts. Her image continues to be used in products ranging from pet food to cameras, showcasing the enduring appeal of this lovable breed.

If you want to learn more about other spheres where American Cocker Spaniels left their pawprints, check out our articles about iconic Cocker Spaniels in film and TV, famous Cocker sportstars, and legendary Cocker Spaniels in politics.


Max the American Cocker Spaniel rose to fame in the late 90s and early 2000s as the official mascot of the shoe brand, Hush Puppies. With his long, caramel-colored coat and soulful eyes, Max quickly became a fan favorite and made Hush Puppies synonymous with style and comfort.

Max’s charm and good looks were on full display in his television commercials, which showed him strutting confidently down city streets and through parks, always wearing his iconic pair of Hush Puppies shoes. One of the most memorable ads featured Max dancing to the tune of “These Boots Are Made for Walkin'” by Nancy Sinatra. The catchy song and Max’s moves made the commercial a hit and helped Hush Puppies become one of the most popular shoe brands of the early 2000s.

Max’s success extended beyond the small screen, as the lovable pup made appearances at fashion shows, store openings, and other events. He even had a line of merchandise, including plush toys and t-shirts featuring his likeness.

But perhaps the most impressive thing about Max’s career is the fact that he was able to appeal to a wide audience. His charm and good looks won over both young and old, making him a beloved figure in the world of advertising.

Max’s success as an advertising star paved the way for other American Cocker Spaniels to make their mark in the industry. Today, these dogs can be seen in everything from music videos to social media campaigns, demonstrating the enduring popularity of this lovable breed.

Spuds MacKenzie

Spuds MacKenzie is perhaps one of the most famous American Cocker Spaniels in advertising. He was the star of Bud Light beer commercials back in the 1980s, and his popularity only grew from there. Spuds MacKenzie first appeared on a Super Bowl commercial in 1987, and he quickly became a cultural phenomenon. In fact, he was so popular that he even had his own fan club.

Spuds MacKenzie was famous for his party-loving, carefree attitude. His signature look was a red, white, and blue bandana around his neck, along with a pair of sunglasses. He was the ultimate party animal and was often seen hanging out with beautiful women and drinking Bud Light beer.

Real nameBuddy
BreedAmerican Cocker Spaniel
Debut year1987
StyleParty-loving, carefree
Trademark outfitRed, white, and blue bandana with sunglasses
Claim to fameStar of Bud Light beer commercials in the 1980s

His popularity was not without controversy, however. Some critics felt that the commercials were promoting excessive drinking and that Spuds MacKenzie was sending the wrong message to viewers. As a result, Bud Light eventually retired the character in 1989.

Despite the controversy, Spuds MacKenzie remains a beloved advertising icon. He even made a cameo in a 2017 Super Bowl commercial for the mobile game “Clash of Clans.” His enduring popularity is a testament to the enduring appeal of American Cocker Spaniels as advertising stars.

Spuds MacKenzie is a testament to the power of advertising to create enduring cultural icons. He may be gone, but his legacy lives on.


Buddy was a beloved American Cocker Spaniel who made his mark in advertising in the 1990s. This charismatic pup became a household name after his appearance in a series of commercials for the pet food brand, Purina.

In the ads, Buddy was portrayed as a happy and healthy dog, always eager to eat Purina Dog Chow. He quickly won over the hearts of many viewers, thanks to his charming personality and adorable looks. Buddy became so popular that he even garnered his own fan club, with people writing in to Purina to express their affection for the lovable spaniel.

Buddy’s success in advertising was due in large part to his relatability. He was a dog that people could see themselves owning and loving. His image was used in various forms of media, including print ads and TV commercials. The latter showed Buddy enjoying his food and bouncing around with his trademark energy.

Buddy’s legacy lives on as an example of how a simple dog with an infectious personality can transform into an advertising star. His images became so popular that they were even circulated widely on social media long after his commercial career ended.

Today, Buddy continues to serve as an inspiration for many dog owners, and his commercials remain a classic example of effective pet advertising.

Brands and Companies that have featured American Cocker Spaniels

Brands And Companies That Have Featured American Cocker Spaniels
Numerous brands and companies have featured American Cocker Spaniels in their advertising campaigns over the years. One of the most notable companies to feature a Cocker Spaniel is Cesar Dog Food. In their commercials, they showcase the breed’s charming nature and playful personality, which resonates well with dog lovers.

Another company that has featured Cocker Spaniels in their advertising campaigns is Purina. Their commercials highlight the breed’s companionship and loyalty, which aligns perfectly with their brand message of providing quality nutrition for pets.

American Cocker Spaniels have also made appearances in ad campaigns for car companies such as Subaru. In one memorable commercial, a Cocker jumps into a Subaru Outback and stares up at the driver with those big puppy eyes, as if to say “Can we go for a ride?” This commercial was a hit with pet owners and helped Subaru in establishing itself as a pet-friendly car brand.

In addition to mass media advertising, some smaller businesses have made the most of social media to feature Cocker Spaniels. One such example is Sadie and Dolly’s Bowtique on Instagram which sells handmade dog accessories. They feature popular American Cocker Spaniels on their page who model their products, which provides great exposure for both the brand and the dog.

American Cocker Spaniels have been a popular choice for many brands and companies over the years. Their playful nature and adorable looks make them perfect stars for advertising campaigns. There’s no doubt that we’ll continue to see them in many more ads in the future.

Unforgettable Commercials featuring American Cocker Spaniels

Unforgettable Commercials Featuring American Cocker Spaniels
It’s no secret that American Cocker Spaniels have charmed their way into the hearts of millions, and their lovable nature and adorable looks have not gone unnoticed in the world of advertising. From heartwarming to hilarious, commercials starring these furry companions have become some of the most unforgettable in recent history. Here, we take a look at some prime examples of American Cocker Spaniels in advertising, showcasing their ability to make us laugh, cry, and feel all the fuzzy feels. Let’s dive in!

Old Navy

One of the most memorable commercials featuring an American Cocker Spaniel is Old Navy’s “Bark in the U.S.A.” advertisement. The commercial, which aired in 2005, features a group of dogs performing a parody of Miley Cyrus’ hit song “Party in the U.S.A.”

In the commercial, the American Cocker Spaniel is one of the standout stars, seen strutting down the street in a patriotic Old Navy t-shirt and sunglasses. The dog’s confident and playful demeanor perfectly matches the upbeat tone of the commercial.

The use of an American Cocker Spaniel in this commercial was a great advertising choice, as this breed is known for its friendly and outgoing personality. The commercial’s message of celebrating individuality and having fun aligns perfectly with the breed’s joyful and outgoing nature.

Old Navy’s use of an American Cocker Spaniel in their “Bark in the U.S.A.” commercial was a memorable and effective advertising strategy. By showcasing this breed’s friendly and playful personality, Old Navy was able to create an emotional connection with viewers and make their brand more relatable.

Fun fact: The American Cocker Spaniel’s popularity on social media has skyrocketed in recent years, with many popular accounts featuring this lovable and photogenic breed. To see some of the most popular American Cocker Spaniels on social media, check out our article on popular American Cocker Spaniels on social media.


One of the most famous and heartwarming commercials featuring American Cocker Spaniels was created by the department store chain, Target. In the ad, the viewer is taken on a journey alongside a young girl and her loyal pet cocker spaniel. The ad brilliantly captures the bond between the two as they spend time together, play dress-up, and simply enjoy each other’s company.

The commercial was set to the tune of the classic song “Ain’t No Mountain High Enough” and was released in 2015 to promote Target’s back-to-school campaign. The use of an American Cocker Spaniel in the ad was undoubtedly a major factor in its success, as the breed is known for being loyal, friendly, and highly adaptable – all qualities that resonated with Target’s brand messaging.

This commercial is just one example of how American Cocker Spaniels can be used to evoke an emotional response in viewers, and how these dogs have become an integral part of the marketing world over the years. In fact, many companies and brands have featured American Cocker Spaniels in their advertising campaigns, recognizing the breed’s popularity and appeal among potential customers.

Why American Cocker Spaniels make great Advertising Stars

Why American Cocker Spaniels Make Great Advertising Stars
One of the biggest reasons why American Cocker Spaniels make great advertising stars is because of their irresistibly cute and friendly demeanor. Their long and floppy ears, big brown eyes, and wagging tails instantly capture the hearts of viewers, making them ideal for brands that want to evoke positive emotions.

American Cocker Spaniels are highly trainable, making it easier for them to learn commands and specific actions required for commercials. This not only saves time, but it also ensures that the dog can perform on cue and deliver the desired message in a way that’s both charming and impactful.

Another advantage of using American Cocker Spaniels in advertisements is that they are versatile. They come in a wide range of colors and sizes, which means that brands can choose a dog that fits the product they’re promoting or the image they want to convey. For instance, a white and fluffy American Cocker Spaniel could be perfect for a laundry detergent commercial, while a black dog could be ideal for an edgier, more urban brand.

Finally, American Cocker Spaniels are a popular breed that many people are familiar with. By using a well-known breed in their advertising campaigns, brands can tap into the affection and trust that people already have for these dogs, which can translate into increased sales and brand loyalty.

American Cocker Spaniels have all the characteristics that make them ideal for advertising, including their cute and friendly personality, their trainability, their versatility, and their popularity. It’s no wonder then that many brands have chosen these adorable dogs as their loyal companions in the world of advertising.

The Future of American Cocker Spaniels in Advertising

As the world of advertising continues to evolve, it’s uncertain what the future holds for American Cocker Spaniels in this industry. There’s no denying that these charismatic dogs have made their mark in the world of advertising, but will they continue to be a popular choice for companies and brands?

One thing is for sure: the demand for animal actors is not going away. As people become more disconnected from nature, they’ll continue to turn to animal actors to remind them of the beauty and wonder of the animal kingdom. So, in this regard, there will always be a place for animals in advertising.

However, as times change and technology advances, it’s possible that we may see a shift away from live animal actors in favor of computer-generated imagery (CGI) and other digital effects. While this may be a more ethical choice in terms of animal welfare, it doesn’t quite have the same charm and relatability that real animals bring to a commercial.

That being said, American Cocker Spaniels have a timeless appeal that could continue to work in their favor. They’re cute, friendly, and have a distinct personality that can add a touch of humor or heart to any ad. Additionally, their versatility as actors makes them suitable for a wide range of campaigns.

One factor that could impact the future of American Cocker Spaniels in advertising is the rise of social media influencers. As more and more companies turn to influencers to promote their products, there may be less of a need for traditional advertising campaigns that feature animal actors. This could mean that American Cocker Spaniels (and other animal actors) become a niche choice for companies that want to stand out from the crowd.

Ultimately, it’s hard to predict what the future holds for American Cocker Spaniels in advertising. But one thing is certain: these lovable dogs have left an indelible mark on the industry and will continue to be remembered as some of the most memorable animal actors in advertising history.


The American Cocker Spaniel has truly left its mark in the world of advertising, capturing the hearts of viewers and consumers alike for over a century. From the early days of print ads to modern-day social media campaigns, these furry companions have been able to effectively promote and represent a wide range of brands and products.

One thing that sets the American Cocker Spaniel apart as an advertising star is their charming and friendly demeanor. These dogs have a natural ability to convey emotions and connect with humans on a personal level, making them the perfect spokesdogs for any company. In addition, their size and appearance make them very versatile in terms of how they can be presented in advertising, whether it’s as the main focus or in a supporting role.

Looking ahead, it’s safe to say that American Cocker Spaniels will continue to be a popular choice for companies seeking to add a touch of cuteness and relatability to their advertising campaigns. However, as society becomes more aware of ethical treatment of animals, it’s important for companies to approach the use of dogs in advertising with caution and respect.

In conclusion, the American Cocker Spaniel has proven time and time again to be a beloved and effective advertising star. With their irresistible charm and versatile appearance, they have become a staple in the world of marketing. As long as companies use them ethically and responsibly, it’s safe to say that we will be seeing more of these furry friends gracing our screens for years to come.

Frequently Asked Questions

What makes American Cocker Spaniels stand out from other dog breeds in advertising?

American Cocker Spaniels have a unique look that sets them apart from other breeds. Their long, flowing ears and expressive faces make them memorable and endearing to audiences.

What is the history of American Cocker Spaniels in advertising?

American Cocker Spaniels have been featured in advertising for over a century, with some of the earliest ads dating back to the early 1900s. They’ve remained a popular choice for advertisers due to their photogenic appearance and friendly demeanor.

What are some famous American Cocker Spaniels that have been featured in advertising?

Some of the most famous American Cocker Spaniels in advertising include Lady from the movie “Lady and the Tramp,” Max from the Purina dog food commercials, Spuds MacKenzie from the Bud Light ads, and Buddy from the Air Bud movie franchise.

What companies have used American Cocker Spaniels in their advertising?

Several companies have featured American Cocker Spaniels in their advertising campaigns, including Purina, Bud Light, Old Navy, and Target. These dogs have also appeared in ads for cars, insurance companies, and other brands.

What are some of the most popular American Cocker Spaniel commercials of all time?

The Old Navy ads featuring Bruno the American Cocker Spaniel are considered classics by many people. The Target ads featuring Bullseye the Bull Terrier and his friend, a white American Cocker Spaniel, are also fan favorites.

What is it about American Cocker Spaniels that make them great advertising stars?

American Cocker Spaniels are known for their friendly and outgoing personalities, making them easy to work with on set. They’re also photogenic and have a unique appearance that makes them stand out in ads.

What is the future of American Cocker Spaniels in advertising?

As long as there are companies looking for friendly, photogenic animals to feature in their ads, American Cocker Spaniels will likely continue to be a popular choice. However, as with any trend, there’s always a chance that another breed will come along and steal the spotlight.

Are American Cocker Spaniels good pets for families?

American Cocker Spaniels are known for being great family pets due to their friendly and gentle nature. They’re good with children and generally get along well with other animals.

Do American Cocker Spaniels require a lot of grooming?

Yes, American Cocker Spaniels require regular grooming to keep their long, flowing coats looking their best. This includes brushing, trimming, and bathing on a regular basis.

Are American Cocker Spaniels prone to any health problems?

Like all dog breeds, American Cocker Spaniels are prone to certain health problems such as ear infections, hip dysplasia, and cataracts. It’s important to keep up with regular vet visits and provide proper care to help minimize the risk of these issues.


Matthew Farthing

Matthew Farthing

Сontributing author at DogCareHacks, Certified Dog Behavior Consultant.

We will be happy to hear your thoughts

      Leave a reply

      Dog Care Hacks